Marketing & client retention

Salon marketing software.More reasons to come back.

Salon Manager software uses client and booking history to help you send more relevant email, SMS and follow-up. Plan rebooking prompts, lapsed-client campaigns, review requests and client referrals. Your salon chooses the audience, message and timing. Connected salon marketing software helps you focus on returning visits, rather than sending the same offer to everyone.

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The workflow

01

Choose a relevant audience

Client history → the people you want to reach

02

Make the message useful

Your goal → your timing and offer

03

Review completed visits

Campaign costs → sales and returning clients

An example campaign workflow, from client audience to review.

15,000+people using Salon Manager
30+ yearsof experience in salon management software
UK supportonboarding, training and ongoing help

Built around the working day

Where should salon marketing automation start?

Start with one clear goal: a quieter afternoon, clients overdue for a visit or a service you want to introduce. A focused audience is more useful than a message to the whole database. Choose what success looks like before deciding on an offer.

Give clients a relevant reason to return, rather than another generic message. Our all-in-one software connects client history, campaigns and bookings. Premium salons can build a growth-focused plan around rebooking, loyalty, referrals and reviews. Multi-location teams can assess completed visits and repeat business to find practical opportunities to grow revenue.

The right conversation, between appointments.

An online salon management system connects your marketing with client history and appointment activity. Use your salon booking software and salon CRM to understand who you want to reach. Keep preferences and timing in view, then review completed visits after campaign costs. If clients prefer to call after a campaign, an AI salon receptionist offers another route to the live diary.

See how this connects with your salon CRM software.

The tools your team will use

Which marketing tools help clients book again?

Automated confirmations & reminders

Keep booked clients informed automatically before their visit.

Rebooking follow-up

Prompt clients back based on the timing and journey you choose.

Lapsed-client campaigns

Create a relevant audience from client and visit history and invite them back.

Targeted email & SMS

Use client, booking, service and spending information to reach more relevant audiences.

Review requests and reputation management

Invite feedback through Salon Spy or Google after the visit. Salon reputation management helps your team follow up with review requests.

Campaign links & offers

Promote selected services or team members with custom campaign links and optional discounts.

Client referral system

Support recommendations through the client referral system. Ask to see how referral activity fits your chosen setup and client retention plans. Connect referrals with salon loyalty program software to recognise returning clients and recommendations.

From features to everyday work

Which campaign fits the opportunity in your salon?

Goal Relevant audience What to review
Fill a quieter period Clients suited to the selected service or team member. Completed visits and available capacity.
Encourage rebooking Clients due for their next visit. Bookings made and visits completed.
Win back lapsed clients Clients who have not visited for a chosen period. Responses and returning clients.
Promote a service or gift Clients whose history and preferences make it relevant. Sales after message and offer costs.
Collect feedback Clients after a completed visit. Review requests and the feedback received.

SMS costs 6p to 8p per message, with bundles or pay-as-you-go. Email reminder inclusion varies by package. Confirm the relevant charges and communication settings before sending.

Make it work your way

How do you plan a salon email or SMS campaign?

  1. 01

    Choose the outcome

    Decide what you want to improve. Pick one clear measure, such as completed rebookings, returning clients or voucher purchases.

  2. 02

    Set the audience and message

    Use relevant client history and communication preferences. Choose the timing, message and any offer, then check the booking link.

  3. 03

    Review the result

    Compare completed visits or sales with campaign, message and offer costs. Adjust the next campaign using what you learned.

Salon software UK

How should you compare salon marketing software?

The best salon software for marketing should help you choose a relevant audience and assess the result. Ask how you will choose an audience, control the message and review the outcome. Look beyond the number of messages sent. Completed visits, sales and campaign costs give you a more useful basis for deciding what to repeat.

For salon software for groups, confirm how campaign audiences and permissions work across locations.

For the wider salon software system, compare packages and inclusions and see the full feature range.

Frequently asked questions

What else would you like to know?

Clear answers about marketing & client retention, before you choose your setup.

Have a workflow we have not covered? Talk it through in your demo.

Can salon marketing help fill empty appointment slots?

Yes. Authorised users can create targeted email or SMS campaigns around selected availability, services or team members. The salon chooses the audience, timing and any offer used.

Can I target clients who have stopped visiting?

Yes. Connected client and appointment history can be used to create relevant client groups, including people who have not visited for a chosen period, subject to your lawful basis and communication preferences.

How can automated marketing increase rebooking?

You can configure follow-up around the client journey so a relevant rebooking prompt is sent at the timing you choose rather than relying on the team to remember every follow-up manually.

Can Salon Manager ask clients for reviews automatically?

Yes. Review requests can be sent after the visit through supported Salon Spy or Google review workflows, helping the salon collect more visible client feedback.

How should I measure the return from a campaign?

Start with the commercial goal and compare the additional completed visits or sales value with the campaign and message cost. Results depend on your audience, availability, average visit value, offer and response rate.

Does automation mean giving up control of marketing?

No. The salon chooses the audience, timing, message, campaign rules and communication policies. Automation removes repetitive administration; it does not replace the salon’s marketing decisions.

Does Salon Manager have a client referral system?

Yes. Salon Manager includes a client referral system. Ask to see the workflow and configuration that fit your salon, including how the team will use it.

How are SMS messages charged?

SMS messages cost 6p to 8p each. Bundles and pay-as-you-go options let salons choose how to manage spend. Confirm current charges and any package-specific options before sending.

Your salon. Your workflows.

Bring one marketing goal.

We will build a relevant audience and show the follow-up around a quiet period, overdue clients or a service you want to promote.

Book My Tailored DemoCall 01865 649330

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